With margins contracting, interest rates rising and inventory low, it’s a competitive market. At Guild, we take challenges as opportunities and are poised to operate with more efficiency than ever before.
Each of our business functions is figuring out what works and what needs improvement. We’re looking at our successes to see how we can build on them. For example, we recently earned the J.D. Power award for “Highest in Customer Satisfaction with Primary Mortgage Sales in the U.S.,” based on results from its 2017 Primary Mortgage Satisfaction Survey. We’re looking at what made that possible, how to continue improving our customer experience and how to lower cost without compromising quality or performance.
Improved efficiency means better communication, streamlined processes and more automation. These kinds of improvements can help free employees to focus on solving complex origination issues with a human touch.