Our business is customer service. That’s why we’re always working on how we can connect with our customers better. With tight lending standards shutting out millennials and first-time homebuyers, we’ve put special focus on finding innovative ways to help them get started. Along with programs that provide more purchase options, we’re looking into customer experience. Research shows that across generations, people want the same thing: to be treated like people, and that regardless of technology, the emotional experience of buying a home doesn’t change. Buying a home is exciting and stressful. People want to connect with someone they trust, understand the application process, feel they’re making a smart choice and know their voices matter. At Guild, that’s the experience we’ve always provided and what we continue to emphasize. While we use the latest technologies, we focus on communication and relationship building because that’s what matters most. Putting people into homes and keeping them in their homes is what I love most about this business. As we grow, we’re looking at technology not as a way to cut out personal interaction, but instead, as a way to for us to connect with our customers. With new technologies, this will be an exciting year for new and existing customers – stay tuned!