Adam O’Daniel, SVP, Chief Marketing Officer

Adam O’Daniel is Guild’s senior vice president and CMO, spearheading the company’s marketing and communications initiatives to expand Guild’s brand presence nationally, support the company’s growth, and foster a culture of creativity and collaboration.

With a background in marketing and media, Adam has 15 years of experience in the mortgage and financial services industries, serving in leadership roles for Open Mortgage, Movement Mortgage and QuietStream Financial. Before joining the mortgage industry on the corporate side, Adam served as a financial editor and business reporter for more than a decade.

Adam joined Guild in 2023 from Open Mortgage where he was the senior vice president of marketing and was responsible for branding, marketing, and communications for the residential mortgage lender. Previously, he served in marketing and communications leadership at Movement Mortgage, contributing to its growth from $8 billion in annual originations to more than $30 billion. In 2022, he received the Rising Star recognition from HousingWire Magazine as a top mortgage leader under age 40. Adam’s team won a gold Telly Award for “Grab The Key,” a cause marketing campaign designed to bring awareness to the history of racial inequities within the mortgage industry. He is also the recipient of the Eagle Award, the highest honor given to journalists by the American City Business Journals. He studied mass communications at Winthrop University in Rock Hill, S.C.