No other lender has our stability, long-term vision and commitment to do right by our people. Guild continues to be an industry leader in technological innovation, product delivery, business development and an ever-growing servicing portfolio that builds clients for life.
How do we do it? We monitor our portfolio and let loan officers know when their past clients may be considering a new purchase or refinance. This strategy allowed us to retain 55% of our customers in 2021, compared to 27% which is the industry average.
In addition to keeping customers, Guild values its people and retains talent by listening to them and appreciating them. Four loans a month gets you into the party of the year, a 3-day leadership summit on a national scale. Produce more and you qualify for Circle of Honor. The next tiers, President’s Club and Chairman’s Club come with extended trips to tropical locales.