Can Gen Z trust mortgage lenders? What the data tells us:
Can Gen Z trust mortgage lenders? What the data tells us: New research reveals a striking confidence gap between Gen Z and [...]
First-time homebuyers aren’t just feeling priced out. They’re lost.
First-time homebuyers aren’t just feeling priced out. They’re lost. The conversation around first-time homebuyers almost always starts with affordability. And it should, 65% of Gen [...]
Methodology for Guild Mortgage’s Gen Z homebuyer research
Methodology for Guild Mortgage’s Gen Z homebuyer research: Understanding the next generation of buyers Research explores perceptions, barriers and trust among emerging homebuyers [...]
Gen Z homebuyer insights
Gen Z homebuyer insights Understanding the next generation of homeownership Guild Mortgage, in partnership with YouGov, launched the Gen [...]